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How to redesign your website without hurting the rankings: the SEO Checklist

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How to redesign your website without hurting the rankings: the SEO Checklist

A new website design is usually an exciting undertaking. It's an opportunity to create something that has never been seen before, to reflect a new era of your company or organization. But it can be easy to let the excitement overtake you and forget that a redesign also brings with it some serious SEO considerations. This article aims to help you remember the most essential pieces of both design and SEO when considering a complete site overhaul.

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Considerations for website redesign SEO
When redesigning your website, it's important to keep SEO in mind. Here are some things to consider:
  • 1. Make sure your URLs don't change. If they do, you could lose any existing search engine rankings.
  • 2. Use 301 redirects to point search engines and users to the new pages.
  • 3. Use an XML sitemap to help search engines index your new pages.
  • 4. Update your robots.txt file to reflect any changes to your site's structure.
  • 5. Check for broken links and fix them.
  • 6. Monitor your website's performance in Google Search Console and make sure there are no errors.
  • 7. Keep an eye on your competitors and see how they're doing after their own redesigns. You can learn from their successes and mistakes!

How a website redesign impacts SEO
When undertaking a website redesign, it's important to consider how the changes will impact your SEO. This SEO checklist for website redesigns will help ensure that your site retains its search engine ranking and traffic after the launch.
1. Plan Ahead
Before starting your redesign, take some time to plan what changes you want to make and how they will impact your SEO. This will help you make informed decisions about which changes to make and how to implement them in a way that doesn't hurt your SEO.
2. Keep Your URL Structure intact
If possible, try to keep your URL structure the same after the redesign. This will minimize the impact on your existing SEO and make it easier for search engines to find and index your new pages.
3. Use Redirects Carefully
If you do need to change your URL structure, be sure to use 301 redirects to direct traffic from old URLs to new ones. This will help preserve your SEO and avoid losing traffic from existing links.
4. Don't forget about Meta Tags
Meta tags are an important part of SEO, so be sure to update them when changing your website design. In addition, use an XML sitemap to help search engines index your new pages. Update your robots.txt file to reflect any changes to your site's structure and check for broken links and fix them.
What to do when you get an update notification on your website
If you manage a website, it's important to keep up with updates to ensure optimal performance and security. When you receive an update notification, there are a few things you should do:
1. Check for compatibility: Make sure the update is compatible with your current setup. If not, you may need to make some changes or wait for a compatible version.
2. Backup your website: Before installing any updates, it's always a good idea to backup your website. This way, if anything goes wrong, you can restore your website from the backup.
3. Install the update: Once you've checked for compatibility and backed up your website, you can install the update. Depending on the type of update, this may be as simple as clicking a button or running a script.
4. Test the update: After installing the update, it's important to test it to make sure everything is working as expected. Try different browsers and devices to test all aspects of your website.
5. Keep an eye out for problems: Even after testing, there may be some unforeseen problems with the update. Be sure to monitor your website closely after installing any updates to catch any issues as soon as possible.
It is crucial to not let your rankings down when you are redesigning a website. To ensure that you get the maximum benefits of a redesign without a trade-off with the Google rankings it is important to consider these SEO guidelines and incorporate them parallel to the relaunch.

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