Client:
42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization which has grown owing to its emphasis on customer experience and hospitality.
Problem Statement
The second wave of the pandemic hit the Real Estate sector badly. Since it had a greater effect on the investing decision of people, the realtor&rsquo;s marketing team was worried about not getting much traction in sales for the past couple of weeks. To generate good quality leads was the need of the hour.
Solution
We developed a campaign strategy to create awareness about the brand among the prospects followed by a lead generation campaign.
The brand awareness campaign was adapted from the tagline &lsquo;You Got It Right&rsquo; focusing on 5-6 major features of 42 Estates.This was launched across Google Display Networks and Facebook&rsquo;s Ad Network. The CTA from this website was directed to 42 Estate&rsquo;s landing page that was created specifically for the campaign.
Lead Generation campaign was targeted at people who have taken some qualifying actions with the <a href="https://www.centresource.ae/services/digital-marketing">brand awareness</a> ads. We re-targeted people who watched more than 50% of the brand videos and those who visited the landing page after watching the ad.&nbsp;

42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization which has grown owing to its emphasis on customer experience and hospitality

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 Leveraging Social Media of 42-Estates for Generating High-Ticket Leads

Context:
Eurotech (https://eurotechmaritime.org/), a leading maritime institute in India. Euro tech provides world-class campus facilities and top Professional faculty for developing efficient mariners.&nbsp;
Pain Points:
* To get a first-page ranking for 15 competitive keywords (four of them are global keywords) within 5 months
* To drive quality organic leads to the website
* To Improve traffic from organic search
* Lack of brand visibility
* Usability issues
Project Solution:
* Optimized the site for mobile.
* Technical audit and site SEO optimization, Detailed keyword research
* Published fresh content through content marketing platforms
* Acquired quality backlinks from educational related sites
* Optimized visibility in &lsquo;Google My Business
* Fixed usability issues
* Guest posting
* Improved organic traffic through online promotions

Eurotech is a leading maritime institute in India. Euro tech provides world-class campus facilities and top Professional faculty for developing efficient mariners. 


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How we increased contact form submissions by 2720%

Client:
Nandilath G-Mart is a leading provider of home appliances and products in Kerala Nandilath G-Mart focuses on a perfect blend between functionality and style. So you will find just the right features and attributes you need, in the product aesthetics of your choice.
Problem Statement
The first and second waves of the pandemic hit offline sales badly. The client wants to revamp the existing online store and give prominence to selling online. They would like to showcase the products to the customers from the nearest branches to the customer location.
Solution
We have used Magento 2.0 platform to build the e-commerce application. The frontend is custom developed in React JS for faster loading and performance. A PWA application is also developed for users. iOS and Android apps are also developed for customers.
The application can track the user's Pin code and show the products from their nearest Nandilath Branches. The shipping cost will be calculated from the nearest branch of the user.
Result
The new website is launched before the Onam season and the customer had reported a noticeable increase in sales through the new website. At the peak, the website had 500+ concurrent users with around 2000 active SKUs.

Nandilath G-Mart is a leading provider of home appliances and products in Kerala Nandilath G-Mart focuses on a perfect blend between functionality and style. So you will find just the right features and attributes you need, in the product aesthetics of your choice.

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How We Digitized and Created an Online Presence for the New Normal

Context:
Westford Sports exists to develop a sporting culture for the young generation. Westford sports academy provides quality coaching in swimming, Badminton, athletics, Roller skating, football, basketball along with Fitness training in Dubai.
Pain Points:
Less Users&nbsp;
Lack of Visibility&nbsp;
User Retention
Project Solution:
Made Website SEO friendly
Sports-related Business listings&nbsp;
Strong Content Marketing
Results:

Achieved 1st rank within 6 Months &nbsp;
92% Increase in Website Traffic &nbsp;
Average of 20 Enquiry per month through organic traffic &nbsp;
Improved Brand Visibility on digital &nbsp;95% Increase in 
Website Traffic

Westford Sports exists to develop a sporting culture for the young generation. Westford sports academy provides quality coaching in swimming, Badminton, athletics, Roller skating, football, basketball along with Fitness training in Dubai.

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Journey Towards the Top of Google Search

In case digital marketing&rsquo;s significance requires further underlying. Here are a few reasons why you should invest in good digital marketing strategies.&nbsp;
Increases website visibility in search engines
Nowadays everyone is on the internet, and they are always searching for things. Billions of searches are being made on a daily basis. And as a company, your goal should be to land on these search results. When it comes to increasing website visibility in search engines nothing works best like digital marketing.&nbsp;&nbsp;
So how can you increase your website visibility and traffic? The best way is to rank high in the Organic Search results. The higher your ranking, the better your visibility. When it comes to food and leads, organic is good. Organic leads are the visitors coming to your website by searching for a particular keyword.&nbsp;
How to increase search engine visibility?
-Quality content works best to increase your website ranking.
-Make your blog mobile-friendly.
-Keywords are the key. Try to place more user-engaging keywords.
-Use images to attract and engage visitors.
Attracting valuable and targeted Customers
&lsquo;Customer is king&rsquo; - it&rsquo;s an oldie but a goodie. It&rsquo;s relevant even today. The success of a business depends on the customers. If your website can&rsquo;t satisfy your visitors within a few seconds, they will most probably end up at your competitor&rsquo;s website. What you want is a simple and easy-to-use website with relevant content to attract more visitors. So try incorporating relevant and engaging content into your website or blog. Nothing too complicated, it should be simple but engaging.&nbsp;
Maximizes the ROI of your Website
If your website is not on the first page of the search result, you are invisible to most users. At the top three results, that&rsquo;s where you want your website to be. And SEO can help you get here. The primary goal of SEO is to make the website show up at the top of the search results. And a website that has invested in the right SEO strategies has no problem getting there.&nbsp;
To survive in this competitive market, companies will have to get innovative and come up with strong and updated digital marketing strategies. Implementing a high-quality SEO in your website is one way to go. There are many more you can use to take your business to higher levels.&nbsp; &nbsp;

There are many factors that contribute to the success of a business on the internet, but perhaps the most prominent one is digital marketing. Long gone are the days of traditional modes of advertisements. The rise of the internet had led to the downfall of traditional marketing but gave rise to a new one - digital marketing. To survive businesses need to take their business to where the customers are; right now that’s the internet. And of all the digital marketing tools, SEO is the most important tool helping companies to stay relevant and competitive on the internet. 

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Making A Case For Digital Marketing : How Digital Marketing Helps To Grow Your Business 

There is only one answer to this and it is &lsquo;they simply understand what consumers need and present it in front of them with the lowest price, that is, when a consumer comes across any particular product that they need in their daily life, the first choice will be Walmart for them. One another reason they still stand as the industry leaders is that they run periodic promotions with huge discounts across all sections&nbsp;
The Copywriting team of Walmart shares a huge hand in creating slogans associated with low prices. This creates an urge in the minds of the audience and makes them rush towards the store, with the brand name Walmart owns these customers make sure they get all the products they need in a single visit. This cycle is repeated at infrequent intervals to ensure that the sales never go down.&nbsp;
The three core metrics of Walmart's marketing strategy are Price, Product, Promotion, Place. PRICE at which the product is sold&nbsp;
The price is one of the most essential factors in determining the future and viability of any business.The price at which their products and services are sold.Even if word of mouth marketing is conducted well, price influences consumers and ensures that word of mouth marketing is carried out properly, resulting in a large number of people visiting each store.Fewer prices ensure that demand for the product being offered is high. Keeping this in mind Walmart sets customer-friendly rates to optimise sales.Walmart also makes sure that varying purchase and installment options (for furniture along with other appliances) are accessible by all customers.&nbsp;
PRODUCT quality is exceptional&nbsp;
Walmart has what customers want; rather than bringing new things to the market, they bring all of them into their stores. Attractive prices are offered on a wide range of products from around the world. Walmart has a good relationship with its suppliers and consequently receives savings when orders are placed in bulk. Walmart sells everything from groceries to hardware, furniture, appliances, health and wellness products, and even entertainment. The advanced tracking and logistics technologies make it simple to track packages from start to finish, from inventory to delivery. Their distribution partners provide great service, making store owners more
dependable in their access to the goods&nbsp;
PROMOTION strategies beat their competitor&nbsp;
Walmart promotion campaigns are run on all seasons with a wide range of discounts and promotions. Taglines such as &lsquo;Everyday discounts&rsquo; make sure that people acknowledge the promotions and take their step into the stores. The media through which these advertisements go out is the most critical element to be appreciated. Walmart leverages the power of billboards and digital media to make its advertisement reach a wider audience. One of the most appreciable strategies is the shipping method. Walmart provides the highest level of service for people who shop online. This creates a notion in the mind of customers to get their next order placed from Walmart because Security along with fast, reliable service is assured.

We all had come across Walmart in our business studies and market research. Walmart has its roots in 50 countries around the world and employs over 2 million people and often takes control of the world's largest revenue base. 
But have you ever thought about why Walmart still stands as the king of the world's largest and fastest-growing segment? 


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FOUR PRINCIPLES BEHIND WALMART’S MARKETING

Centre Source has asserted its position as an inventive digital partner of some of the most eminent brands across the globe. We strive to effectively cater to the needs of our eminent clients across the globe by offering a bouquet of services that are helmed by experts who are attuned to all the latest developments in the field of technology and marketing.

Application Development

Managed Services

Digital Marketing

Cloud Services

Data Analytics Services

Testing

India

UAE