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Digital Marketing
Content And SEO Strategy
Content And SEO Strategy
As a business owner, you know that content is key to driving traffic and engagement. If you're serious about driving traffic and generating leads from your website, then you need a content strategy. Why? Because without one, your content will likely be all over the place, which makes it harder for people to find and engage with. A well-executed content strategy will help you focus your content on topics that are most relevant to your audience and align it with your overall SEO and marketing goals.
Here's a quick overview of what a content strategy entails and why it's so important for your business:
What is a content strategy?
There are a few key reasons why having a content strategy is essential for any business:
- Helps you focus on topics that are most relevant to your audience
- Ensures that your content is aligned with your overall marketing and SEO goals
- Allows you to measure the progress of your campaigns
How to measure the success of your content marketing?
The success of any content marketing strategy can be difficult to measure. What counts as a successful outcome? More website visitors? More social media shares? More leads?
There are a number of ways to measure the success of your content marketing, and which metrics you use will depend on your goals. Here are a few metrics you can use to measure the success of your content marketing strategy:
- Website traffic: This is a basic metric, but it's still important. You can track website traffic using Google Analytics or another tool. Look at how much overall traffic your website is getting, and look for spikes after you publish new content.
- Social media engagement: Another basic metric, social media engagement can be measured by looking at the number of likes, shares, and comments your content receives on social media.
- Leads: If one of your goals is to generate leads, you can track how many leads you're getting from your content. Use a lead capture form on your website or landing page, and track how many people fill it out.
- Sales: If you're selling products or services, you can track how much revenue your content is generating.
Case Studies
August 3, 2021
How we increased contact form submissions by 2720%
August 2, 2021
Leveraging Social Media of 42-Estates for Generating High-Ticket Leads
July 15, 2021